The Edify Hub
Role: Founder, Product Manager, UX Researcher
Duration: Ongoing
Industry: FaithTech | Digital Learning
Tools: Figma, Canva, Google Sites, WordPress, Android Studio, Firebase
Role: Founder, Product Manager, UX Researcher
Duration: Ongoing
Industry: FaithTech | Digital Learning
Tools: Figma, Canva, Google Sites, WordPress, Android Studio, Firebase
Project Overview
The Edify Hub is a faith-based digital learning ecosystem designed to help people grow spiritually through accessible online resources, courses, podcasts, digital products, coaching programs, and community initiatives.
The project involved redesigning The Edify Hub website, creating The Edify Hub Institute learning platform, launching a mobile application (turning the website to its mobile app), and developing systems to increase user engagement and digital product adoption.
Business Challenge
The original website contained valuable resources but lacked clear visual hierarchy, accessibility considerations, compelling calls to action, and efficient resource discovery. These challenges limited user engagement and reduced adoption of available digital products.
Research & Discovery
To better understand users and validate assumptions, I conducted user interviews, surveys, competitive analysis, and secondary research.
Key findings revealed that:
• Users prefer faith-based resources that are easy to access.
• Time-saving solutions are highly valued.
• Cost significantly influences adoption.
• Mobile accessibility increases engagement.
• Users prefer multiple content formats such as podcasts, courses, articles, and downloadable resources.
Product Goals
• Improve resource discoverability.
• Increase engagement with digital products.
• Improve accessibility and navigation.
• Expand reach across multiple digital channels.
• Increase user adoption and retention.
Solution
I led the redesign of The Edify Hub website using a user-centered approach focused on accessibility, navigation, and content discoverability.
Additional initiatives included:
• Building The Edify Hub Institute learning platform.
• Converting the website into a mobile application using Android Studio and WebView technology.
• Launching and managing The Edify Podcast.
• Integrating digital products and learning resources into a unified ecosystem.
• Designing responsive experiences across desktop, tablet, and mobile devices.
Results
• Achieved close to 100 active users within three months.
• Reached users across 9 countries.
• Increased digital product adoption by 404% within one month.
• Improved user access to faith-based resources.
• Expanded distribution through website, mobile app, podcast, and learning platform.
Key Skills Demonstrated
Product Management
User Research
Product Strategy
Roadmapping
Stakeholder Management
UX Design
Product Launch
Growth & Adoption
DETAILED CASE STUDY OF CREATING THE WEBSITE FOR THE EDIFY HUB ECOSYSTEM
Redesigned a Responsive Website as a UX Researcher/Designer
Secondary Research
I conducted secondary research to understand user needs and i discovered that Presently, 8% of adults and 12% of teenagers use the Internet for religious or spiritual experiences. This application rated eighth among the eight possibilities explored. Less than 1% of all adults and just 2% of teens currently use the Internet as a substitute for a physical-church. Most people indicated that they do not expect to replace their involvement in a bricks-and-mortar faith experience with a Net-based faith experience.However, the Barna study also found that people are in the early stages of warming up to the idea of cyberfaith. When people were asked about their likely future use of the Internet to seek or engage in specific types of religious experiences, more than two-thirds indicated that they were likely to engage in such pursuits on a regular basis as the decade progresses. Among the Net-based religious endeavors deemed most appealing were listening to archived religious teaching, reading online “devotionals,” and buying religious products and resources online.In fact, if the research projections hold true, even the least appealing of the 11 Net-based faith alternatives tested (online worship) would likely attract some 30 to 35 million adults. The most attractive option (listening to religious teaching online) would likely draw more than 100 million adults.Of special importance was the finding that teenagers have a very different profile of cyberfaith interests than do their elders. Activities such as reading devotional passages online and submitting prayer requests were of much greater interest to younger people.Hispanics and blacks have a far greater level of hope and trust relative to the cyberchurch than do white adults. Other population segments that are more willing to give the Internet a try in regard to significant faith dimensions are men and people under the age of 35Extract from Barna Research WebsitePrimary Research
I engaged in one-on-one interviews with a few people and created surveys to empathize with users and know their pain points, some of the questions asked were; "how often do you read and study online faith tools and resources and what is your motivation when you do"? "what challenges do you face accessing these faith-based tools and resources and how does it make you feel"? "how do you think these challenges can be resolved"?From my findings, it is commonplace for people to seek the internet for knowledge and many Christians appreciate the diverse resource channels to access spiritual truth knowledge and tend to stick with the channels that suit their ease of access and convenience. Time is of the essence, especially for busy workers, therefore accessing quality time-saving faith-based resources is key for some. Also, a major player in users' choice of faith-based resources is cost, making available free online faith-based resources encourages users to use them more often than not.